If you search for a web designer, you will likely be presented with a wide range of options, from individual freelancers and small agencies to large design studios. You may be left unsure which option is the best fit for you and your requirements.
This article explores when it might be best to hire a freelance web designer, or small agency over a large studio, and the benefits of doing so.
This article explores when it might be best to hire a freelance web designer, or small agency over a large studio, and the benefits of doing so.
When should I use a freelancer or small agency?
Perhaps the most important things to consider when choosing a web designer are the size of your project and your budget. If you have a large, complex project requiring a team with a wide range of skills and the necessary available budget then you would most likely want to hire the services of a larger agency.
For smaller projects, such as a website for a small business, it might be better to hire a freelancer or smaller agency. Such businesses & individuals often have much lower overheads, and can offer more competitive prices. Cost is one of the most important considerations when making any purchase. However there are more advantages to hiring a freelancer or small agency to handle your project, some of which can be found below.
For smaller projects, such as a website for a small business, it might be better to hire a freelancer or smaller agency. Such businesses & individuals often have much lower overheads, and can offer more competitive prices. Cost is one of the most important considerations when making any purchase. However there are more advantages to hiring a freelancer or small agency to handle your project, some of which can be found below.
A Personal Touch
When working with a freelancer web designer, you will have direct contact with the individual working on your project throughout with no intermediaries. This streamlines the process of communicating your requirements & vision and can speed up the decision making process. Any required changes to a design can be discussed directly with the person responsible for implementing them.
Dedicated Attention
A freelancer is often able to give your project their full attention, rather than you being one client in a long list at a large agency. In many cases, a freelancer will only be working on one project at a time leading to a more personalised feel and dedicated service.
Flexibility
Freelance web designers generally have more flexible timetables than larger companies. This means they may be more available to start your project sooner, and respond faster to required alterations & revisions.
Commitment to delivering quality
Freelancers and small agencies rely on recommendations from previous clients, and being able to display previous works to potential customers. They have a high personal stake in making sure that your project is completed to the highest quality.
Cost Effective
As mentioned previously, freelancers have much lower overheads than large agencies. This saving can be passed onto the customer resulting in much more competitive rates. For a small business with a tight budget, this makes hiring a freelancer a very attractive choice.
Conclusion
The choice between hiring a freelancer or a large agency comes down to a few key factors such as Project size, Budget & Project Timeframe. It’s important to consider your needs when deciding which solution would best suit you. For a small/local business looking to improve their online presence on a tight budget, there is a strong argument for considering a freelancer who may be able to offer a more personal service at a more competitive price.